Design: A Logo Of Letters Lesson

Companies of every kind sign their names with linked letters called ligatures. Ligature means to tie. Ligatures make excellent business signatures. They're handsome, simple and compact. And they're fun, too -- we all have initials!

Some letters link in one typeface but not another. Others link in lowercase but not in upper. What follows are a variety of ways to get your letter pairs beautifully together.

John McWade presents many examples in his Before & After article How to design a logo of letters. The full article is in PDF format (2.8 MB).

Category: Design